Collective Unconscious

This series explores the effects of consumerism in our current culture. Large conglomerate companies are constantly persuading the public to buy items they do not need. That being said, items the buyer’s purchase give them an intrinsic feeling of power and individualism. We can see, touch, and smell these entities all around us yet none of these objects make us feel complete or satisfied. As an individual navigating the world, it often becomes difficult to find things to identify with. Living within this realm of consumerism creates dissociation between reality and the individual. By creating images of advertising and documenting areas of consumption with a Holga camera, I will be reinforcing the theme of the collective unconsciousness created by these advertisements and marketers. The Holga is a camera that was mass-produced to make shooting 120 films accessible to the average person. In turn, Holga cameras create surreal, low-fidelity aesthetic images that juxtapose the clean, new, and ever-changing consumer spaces we all inhabit. This series will comment on how this massive influx of information has caused us to become disassociated from our lives and unknowledgeable about its impending impact on our visual environment.